Flannel Fest
Each fall, Natty West transforms into a cozy autumn marketplace during our annual Flannel Fest. It's a day dedicated to celebrating community, creativity, and all things fall. Local makers and small businesses fill our grounds with handmade goods, seasonal treats, live music, and the best sweater-weather vibes. From warm drinks to pumpkin-scented candles, every corner is designed to make you slow down and savor the season. Whether you come to shop, connect, or simply soak up the atmosphere, Flannel Fest is our favorite way to kick off fall together.
What to Expect This Year
This year’s Flannel Fest is shaping up to be our biggest and most heartwarming one yet! You’ll find a curated mix of local makers, artists, food trucks, and La Crosse Distilling Co., along with live music all day long and our beloved Harvest Hop! A nature inspired adventure for kids that brings out their creativity in the most festive way.
Inside the shop, you can enter our fall giveaways provided by participating vendors, browse exclusive seasonal collections, and enjoy the cozy scents of autumn candles filling the air. Outside, grab a warm drink, sample local bites, and take in the sights, sounds, and smells that make fall in Wisconsin feel so special.
Whether you’re coming with family, friends, or flying solo for some self-care shopping time, Flannel Fest is your invitation to slow down, bundle up, and celebrate the best of the season — Natty West style.
Live Music Schedule
We’d love for you to experience our products in person — visit our showroom to explore them.
Wire City Ramblers
9AM-12PM
Cody James Music
12PM-2PM
Randy Erickson Singalong Sideshow
2PM-5PM
2026 Co-Host! La Crosse Distilling Co.
A New Flannel Fest Co-Host 🍂
We’re so excited to welcome La Crosse Distilling Co. as an official co-host of Flannel Fest this year!
They’ll be bringing their beverage truck to the Fest, serving up a lineup of craft cocktails and mocktails throughout the day. Grab a drink, wander the vendors, listen to live music, and settle into all the cozy fall goodness Flannel Fest has to offer.
We can’t wait to have them be part of making this year’s Flannel Fest our best one yet.
Plan Your Visit
Flannel Fest 2026 will take place right outside the doors of Natty West in the heart of our little Wisconsin town-surrounded by the colors, smells, and sounds of fall. Bring your friends, your family, or just yourself for a cozy day filled with shopping, music, food, and community.
📅 Date & Time
Saturday, October 24th, 2026
9 AM – 5 PM
Facebook Event Link for event updates
📍 Location
Look for the tents, food trucks, and live music right outside our shop!
🚗 Parking
Free parking and handicap parking is available nearby. We recommend arriving early to find a close spot — our lot fills up fast once the music starts!
🐾 Family & Pet Friendly
Kids will love the Harvest Hop, a nature-themed scavenger adventure designed just for them. Friendly dogs on leashes are welcome in the event grounds (bonus points for wearing flannel), just not inside Natty West!
🍂 Pro Tips
Dress for the weather — this is a mostly outdoor event! Bring a reusable bag for shopping your favorite local goods, or buy one inside Natty West. Stop inside the shop for exclusive event-day promotions and giveaways.
The Harvest Hop
A fall adventure made for kids (and the young at heart).
Our Harvest Hop is Natty West’s playful twist on trick-or-treating — but instead of candy and costumes, kids are encouraged to create their own costumes from nature! Think leaves, pinecones, sticks, and all the treasures found outdoors. Once they’ve crafted their masterpiece, they can “hop” around to participating vendor tents to collect little goodies, tokens, and surprises.
It’s imaginative, hands-on, and the perfect way for kids to experience fall in a more creative, connected way. Parents love watching their little ones explore and interact with local makers — and the memories (and photos!) are always worth it.
Vendor Map
Our vendor map will be posted 10/21/2025, and it will be subject to changes up until the morning of the event.